WHY Ask Why?

Excerpt from the book

AFFORMATIONS – The Miracle of Positive Self-Talk

Noah St. John

Mariette Kammerer

Noah St. John has been a guest of Life Talk with Mariette Radio a couple years back and I have learned a couple things reading his books and following the method.

It is tough to brake these ‘bad habits’ and only with a daily discipline and plan was I able to see a change.


One of the most common questions I’m asked about Afformations is, “Why do they all start with the word why?” Good question.

Two basic forces govern human behavior: the why and the how. The why is your motive for doing  something.  The how is your method of doing it.

I often ask my coaching clients, seminar audiences, and mastermind students the following question: Which do you think is more powerful, the why or the how?

To answer that question, let me ask you another one: have you ever noticed that you can know how to do something, but never actually do it?

For example, there are hundreds of things you could do right now that you choose not to-run down the street naked, hug a cactus, or pick a fight with Chuck Norris(please don’t try any of these!)

You have the how of doing these things (meaning you could do them if you wanted to), but you don’t have the why of doing them(meaning you really don’t want to do them).

Therefore, motive always trumps method, which means the why always trumps the how-and that is why  Afformations  start with the word why.

There is another reason Afformations start with why. Let’s say you afform, Why am I so rich? Your mind immediately seeks to answer the question, which means you actually force it to focus on all the things you have.

But what if you were to ask yourself the question, “ How did I get so rich?” Your mind would most likely be stumped, because you’re asking it to discover the method by which you got rich before you believe you actually are. It would probably reply with something like, “What are you talking about? I don’t know.”

There is absolutely nothing wrong with how questions. When you’re trying to accomplish any goal, you definitely need to know how to do it.

The problem is that your mind can often get stuck on the how of doing something. For example,, if you keep asking yourself, “How did I do this?” and “How did I do that?” it does not activate the embedded presupposition factor of your brain as Afformations do.

In short: Afformations are  a specific form of empowering question that start with the word why . When you ask questions that assume that what you want is already true, you will activate that part of your brain that will seek to make it so.. And that is what will unleash your hidden power to take action and change your life.


Mariette K.

This is incredibly powerful and I recommend to invest time and money to purchase NSJ books and study them. It has helped me.

Mariette Kammerer – Author & Radio Talk Show Host
Director – KES Educational, Inc.
Business Coach & LifeSkill Coach
Creator – The Healing Mind Magazine
Creator of Conscious Living Retreats & Programs