Halloween and the Masks We Wear – Psychology of Costumes & Identity

Halloween is more than candy and pumpkins—it’s a night where people step into characters, sometimes whimsical, sometimes frightening, sometimes bold versions of themselves. But beneath the costumes lies something fascinating: what our choices say about us.

When children dress up, they often choose heroes, magical beings, or creatures that spark wonder. For adults, the choice can be revealing. Some pick costumes that hide them completely, offering a sense of freedom from daily roles. Others exaggerate a hidden part of their personality, choosing something daring, glamorous, or mischievous.

Psychologists say costumes give us permission to explore sides of ourselves that don’t usually see the light of day. It’s a form of safe play—trying on identities without consequence. A quiet person might discover joy in being loud and bold for one night. Someone serious may surprise themselves by becoming a playful clown.

But there’s another layer too. We all wear “masks” in daily life—polite smiles at work, strong fronts when we’re hurting, quietness when we want to shout. Halloween simply makes this truth visible. It reminds us that while masks can be fun, taking them off—showing who we truly are—is where real connection begins.

So this October, enjoy the thrill of dressing up, but also pause to ask yourself: What mask do I wear every day, and what would it feel like to set it down?

Mary Smith – Writer – Finance, Relationships, Our Companions, Art & Culture